meet the team

The Engineering Team

The team of ABB trained and qualified inverter installation engineers are on 24/7 call out rota for breakdowns to keep our customers equipment running. Many of our engineers have been with IDS or ABB for 16 years and have probably done every type of installation and solved all inverter challenges. Each engineer is self contained with a fully equipped van, including the full range of ABB spares suitcases.

Customer Services


From left to right – Jill Nightingale, Karen Staniforth and Margaret Jones are the backbone of IDS. Answering calls, generating quotations, progressing, dispatching orders and scheduling engineers. They also make sure the office temperature is at its most ambient… apparently.

In their “spare time” they chase the debtors, control finances and generate monthly management accounts AND GENERALLY RUN THE BUSINESS!

Sales and Marketing

sales and marketingFrom left to right our customer-facing sales and marketing team: Jules White – Marketing, Leon Ball – Industrial Technical Account Manager, Simona York – Water Technical Account Manager and Blaise Ford – Technical Consultant. The team introduce IDS customers to the ABB range of inverters, explaining how inverters can reduce, energy consumption. The sales team offer a free Energy Efficiency Motor Audit to ascertain the potential energy saving opportunities.

As an ABB AVP all our sales team members have completed competency based training to become ABB approved inverter specialists.

Project Engineers

meet the team - lanaLana Jackson and David Staniforth are our hard working Operations team.

They collect system requirements, offering solutions and specify components whilst generating quotes for complex work, and co-ordinate engineering activities between IDS and our customers.

When it comes to validation, the project engineers will produce final reports and information packs.

Quality Assurance

wayneWayne Draper is responsible for IDS health and safety regulations, quality assurance procedures and our environmental policies. IDS are audited for each of these 3 ISO areas. Wayne also manages the stores.

Not only does Wayne carry out internal ISO audits, he is also our onsite installation team auditor, helping to ensure we comply with our customers requirements for these areas.


Service Manager

chalkyAndrew White’s (Chalky) background is in the repair and testing of electric motors. He now focuses on the service, repair and testing of all types of inverters. He has been working with ABB drives for 16 years and was a founder member of IDS. He now applies his skills and knowledge to advising and planning the vital role of inverter service to our clients’ key inverters. Andrew also looks after IDS’ large inverter hire fleet using in trials, breakdowns and inverter repairs.

He is a long standing numismatist after being introduced to coin collecting by his aunty.

Managing Director

nick goddardNick Goddard joins IDS after a successful career in the engineering world with the likes of Rolls-Royce, BAE Systems and Raleigh. Nick’s purpose is to grow IDS and mould and streamline the operation, whilst enhancing the processes. Nick is a firm believer in developing people and growing a high performance culture. 


blaiseBlaise Ford founded IDS in 1999. He carries out the normal CEO business functions as well as working closely with the Sales Team in developing new inverter markets. He particularly enjoys getting dirty carrying out the site surveys. He is formally qualified in both Mechanical (BSc) and Electrical (HNC) Engineering and uses these skills to apply inverter technology.

Blaise loves swimming and mountain biking.