Food and Beverage – Speaking the language of our customers

In this series, we address some of the questions that customers typically ask. Here, the Editor of a leading savoury snack magazine set us a challenge: “The readership of the magazine will have a good general technical knowledge (some of them will be production engineers, for instance), but they’re not drive or motor specialists as such. So really, they’d be thinking on the level of ‘what can these systems do for me’ in terms of…